Business Lifestyle

Experience Freshness with Panasonic’s new range of intelligent inverter Refrigerator with ECONAVI

Strengthening its unparalleled commitment to product quality, Panasonic India today unveiled its next-generation range of ‘Experience Fresh’ frost-free refrigerators, manufactured in the newly launched maiden refrigerator factory in India. The range is equipped with an Intelligent invertor & ECONAVI technology that deliversoptimum cooling and high energy saving, while the PrimeFresh and AG Clean technology ensures that the food retains its freshness & nutrientsThe range also has key customizations in the design such as thebiggest vegetable case to suit the needs and preferences of the Indian customer. The introductory range offers 10 models, in 336L and 307L capacity, along with the first timeexclusive extended 2 years comprehensive warranty along with 12 years warranty on compressor.


The Panasonic Intelligent invertor refrigerators with ECONAVI is designed to cool 50% faster while reducing electricity consumption –Inverter saves upto 49% and ECONAVI technology upto 10% of energy.Exclusive to Panasonic, ECONAVI Sensor Technology is equipped with 7 sensors and program control software to monitor the refrigerator usage patterns and adapt the power saving mode around the consumer’s lifestyle. In conjunction with 7 stage Inverter compressor, the new refrigerator range results in extremely efficient operation for dramatic energy saving, less noise and, quick and powerful cooling even in high temperatures.


Redefining freshness and ensuring good health, the ‘Experience Fresh’ series is also packed with features that preserve freshness and nutrition for a long time. The Surround Airflow cooling system allows airflow to softly wrap each of the food items and cool them evenly. Boasting biggest vegetable box in the industry, it stores vegetables and fruits in the optimum conditions with high humidity and consistent temperature to keep them fresh and juicy for longer period. Its PrimeFresh freezingfeature offers a nutritious way of storing food that helps retain flavor and freshness. In addition, the AG Clean technology helps to eliminate 99.9% bacteria and molds, and removes unpleasant odours to ensure utmost hygiene.


Mr. Gaurav Minocha, Head – Home Appliances, Panasonic India said, The all new frost-free refrigerator from Panasonic represents the company’s efforts to continuously introduce technology and features that suit the necessities and evolving needs of a modern contemporary Indian family. With a wide range of outstanding features and technologies, the Panasonic Refrigerator range, manufactured in India, is designed to improve user convenience as well as save energy and electricity cost for the consumer. This launch further augment Panasonic’s refrigerator category in the country and we are looking at a market share of 10% in the 300L frost-free category in the next 2 years.”


The unique combination of metallic finishes with bold colours and floral prints adds to the style and vibrancy of this new range. The flat-front design elevates its appearance and fits perfectly with the modern room interiors. The series also offers better space management taking care of the storage needs with wider door pockets, customized and spacious interiors. In addition, it also provides twisted ice tray and toughened glass shelves.


To protect the environment, Panasonic has completely eliminated the use of CFCs. The new refrigerator range uses environment-friendly refrigerant R600a that is efficient, safe and has minimal impact on the ozone layer and global warming.


The two-door Panasonic Refrigerator offers 4 SKUs and 6 SKUs in 336L and 307L capacity respectively, with models available between Rs. 35,650/- to Rs. 42,150/-. All the models in the range are launched with 3 star energy rating. The company will introduce 260L capacity models before the Diwali period.



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