Celebrity News Fashion

LABEL NAINA JAIN

Born in the ǯLand of Kingsǯ, Rajasthan, Ms. Naina Jain was a dreamer since childhood and wanted to carve a niche for herself.
Her self-taught skill of pattern making and draping and endeavor to achieve the synthesis of popular and avant-garde
aesthetics, enabled her to start her love affair with design. Thus, began Nainaǯs journey to fame, successfully delivering
bespoke designs to Indian Market for the past 20 years. She found inspiration in her roots and strives to infuse classic
traditional charm in her designs. Her design aesthetic combines fashionable with organic details, and stands true to her
commitment to revive, sustain and empower the Indian forms of art and textiles, thereby demonstrating a brand with a
conscience. She made a promising entry in the Indian fashion scene around the year 1997, when she held a triumphant
exhibition of Bandhej Sarees at Genesis Art Gallery, Kolkata. The designer started off with a tiny room, beneath her house
and set out to build a brand, ǮBandhejǯ. The brand consistently flourished and Naina forayed into embroidered garments,
which was met with rave reviews from her existing customers, friends and family. The requirement to rechristen the brand
was considered and brand, ǮNaina Jainǯ was born. For Naina Jain, design is all about how the fabric speaks to her, what
inspires her, and how the custom-made ever-changing pieces take shape.
Naina Jain curated timeless piece with the use of fine Indian fabrics and the countryǯs most talented craftspeople; she
has sought to redefine age-old Indian traditions in the contemporary era, creating a style that is both rich in Indian
aesthetics and modern sophistication. Naina believes in the fact that an amazing sense of style doesnǯt have an
expiration date and isnǯt reserved for a particular age group. Consequently, she designs for clients, ranging from 20-80
years of age, anybody who would love to wear a dress that oozes the glamour, sophistication and decadence of the
golden age of fashion. The results are hyper-stylish and always timeless outfits, outlined by a fresh and modern mark.
Each piece undergoes couture craftsmanship and experienced hand finishing until it arrives at an elegant perfection.
Naina Jain is synonymous to ǮBandhaniǯ, the art technique of Ǯtie and dyeǯ. Inspired and mastered by skilled craftsmen of
Gujarat and Rajasthan, her handcrafted creations are coveted timeless pieces. The label creates a diverse range of
sarees, kurtas, skirts, and gowns, giving the age-old bandhani craftsmanship, a modern twist- guided by a mix of classic
luxury and urban chic fused with paradoxical textiles and shapes. The designer encompasses the very best of Indian
tradition, culture and art, with specially designed range of Paithani Style Benarasi and Bandhani; Hand Embroidered
Lucknowi with Bandhani and also experimenting with various embroideries like Zardozi and Gotta Patti.
Over a period of time, Naina has successfully added many feathers to her cap- right from curating a successful
exhibition in Dubai, named Aaraish to retailing from the best designer stores in India, like Ogaan in New Delhi, Elahe in
Hyderabad, Aza in Mumbai; she draws inspiration from a variety of sources to create the perfect look. The label uses
vibrant colours and ornate fabric, adding dimension to the label like no other. Over the course of the last decade and a
half, her designs have graced the Bollywood circle as well, some of them include Lara Dutta, Laxmi Manchu, Anuradha
Paudwal and Mahima Chaudhury.
The “Naina Jain” brand has a neat and modern sensibility that is driven by a holistic vision of luxury, inspired by the old￾world charm of India. The revolutionary amalgamation of traditional crafts, one-of-a kind handiwork and contemporary
haute couture generates an alluring, urbane and time-less attire. Naina has rejuvenated and redefined age-old Indian
crafts as a profitable niche within the cosmopolitan market, allowing the valued artistic processes to live on despite the
pressures of globalization. Her ensembles are for the women who own a colourful wardrobe and boast of traditional
attire; she who respects the values of the land and its rich cultural heritage.

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