Ola, India’s leading and one of the world’s largest ride sharing companies, today announced the return of FarakPadtaHai (#FPH), a national movement against traffic, carbon footprint, and resulting pollution through the adoption of shared mobility. For the second year in a row, through this initiative, Ola calls its customers and communities at large to switch to shared mobility solutions. As part of this campaign, Ola is launching a week-long offer, starting June 5th where commuters can book free rides from mass transit locations such as metro stations, railway stations, and bus stops across top 7 cities i.e. Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad, and Kolkata.
Ola Share clocked 2x growth in the past one year with Bengaluru and Kolkata emerging as the top two cities in terms of adoption. Chennai and Mumbai were not far behind and took up the third and the fourth spot respectively, as many more commuters realised the benefits of opting for shared rides. Improved awareness and customer experience have increased the office-going commuter base by over 60% in the past one year.
Pallav Singh, Senior Vice President at Ola said, “At Ola, we believe ridesharing has the power to change the social fabric of our country with #FarakPadtaHai acting as a catalyst. It is a key rallying point in Ola’s commitment to environmental sustainability and stewardship. Seeing the entire nation unite for a shared purpose and opt for shared mobility in large numbers is what has helped #FPH and Ola Share achieve such encouraging growth. In the past one year, last mile commute emerged as the newest use case for Ola Share. To encourage this spirit of commuters, we’re delighted to offer 1 lakh free Ola Share rides from mass transit locations.” He added, “We encourage Ola customers and the community at large to integrate shared mobility into their daily lives and make it a ubiquitous form of commute.”
The uptake for Ola Share has gone up to as much as 70% from mass transit hubs in top 7 cities with Bengaluru, Chennai, Mumbai, Kolkata, and Pune registering the maximum adoption, followed by Hyderabad and Delhi. #FarakPadtaHai has driven massive uptake in smaller cities too; Guwahati, Jaipur, Chandigarh, and Ahmedabad are clocking in 60% more Ola Share rides as compared to last year, and tier 3 cities like Raipur, Ranchi, Kanpur, and Dehradun have also joined the movement with more and more commuters opting for shared rides.
About Ola Share
Launched in October 2015, Ola Share is operating in 36 cities and has been specially designed to enable citizens to ride together and contribute to reduction in pollution and congestion in their city. Much like the customers, Ola Share has received tremendous acceptance from driver partners as well as they get to do more rides and make better utilization of their vehicle. All of Ola’s security features like Track your Ride, Share Ride Details, SOS, Emergency Contacts, 24×7 Customer Support and Number Masking are available for users on Ola Share.
Founded in 2011 by Bhavish Aggarwal and Ankit Bhati, Ola is one of the world’s largest ride-sharing companies. Ola integrates city transportation for customers and driver-partners onto a mobile technology platform ensuring convenient, transparent, and quick service fulfilment. Ola is focused on leveraging the best of technology and building innovative solutions ground-up that are relevant at global scale. Notably, in 2016, Ola Play the world’s first connected car platform for ride-sharing was launched, transforming commuting experiences and setting the tone for global innovation in this space. Beyond offering a highly personal experience for users during their rides, Ola Play also allows its partners like Microsoft, Apple Music, Sony Liv amongst others, to build a high quality interactive and productive experience for its users. Using the Ola mobile app, users across 110+ cities, can connect with over 1,000,000 driver-partners across cabs, auto-rickshaws, and taxis. Driven by a hyperlocal approach, Ola is committed to its mission of building mobility for a billion people.